Proudly Serving Arizona

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Arizona Web Accessibility Audit and Remediation

Eliminate fines with ADA-compliant web experiences for individuals with certain disabilities.

The Americans with Disabilities Act (ADA) requires certain businesses to make accommodations for people with disabilities.  Web content should be accessible to blind users, deaf users and those who must navigate by voice, screen readers or other assistive technologies.

Businesses that fall under Title I, those that operate 20 or more weeks per year with at least 15 full-time employees; or Title III, those that fall under the category of "public accommodation," are covered by the ADA. Failure to create an ADA-compliant website could open a business to lawsuits, financial liabilities and damage to your brand reputation. 

Arizona Customers

Some information I know about Arizona is I believe the state was admitted or ratified to the United States around or about 'February 14, 1812'.  Arizona is located around latitude '34.048927' and longitude of '-111.093735' and has a population of roughly '7,151,502 million'.  If I remember correctly the capital is 'Phoenix' and the largest city is 'Phoenix'. 

ADA History

The ADA, which was passed in 1990, prohibits discrimination against those with disabilities, ensuring they have the same rights and opportunities as those without.  The act covers all sectors, from jobs and schools to transportation and public/private places open to the public. 

The federal Americans with Disabilities Act (ADA) is often associated with physical locations and accommodations certain businesses must make for people with disabilities.  These accommodations typically include, for example, wheelchair accessibility and the use of Braille for customers who are visually impaired.  However, the ADA also extends to the digital realm, requiring businesses to ensure web content is accessible to all users. 

In 2010, the U.S.  Department of Justice passed the Americans with Disabilities Act Standards for Accessible Design, mandating all electronic and information technology, like websites, be accessible to those with disabilities, like vision impairment and hearing loss.  The first thing to understand about the ADA is which businesses are required to comply.

1. Under Title I of the ADA, any business with at least 15 full-time employees that operates for 20 or more weeks every year is covered by the law. 
2. Under Title III, businesses that fall into the category of "public accommodation," such as hotels, banks and public transportation, are also required to comply.  That means the entirety of the law applies, from physical considerations to digital accommodations. 
3. If your business falls under either Title I or Title III of the ADA and you do not believe you are compliant, consult with a disability lawyer to explore your options.

What is WCAG?

What's the best way to build an ADA-compliant website if there isn't a clear definition of what that means?  There are a few actions you can take to set you on the right path toward ADA compliance, or at least help you demonstrate that your business has made a good-faith effort toward accommodation.

While the ADA doesn't offer set guidelines for website compliance, many organizations follow the Web Content Accessibility Guidelines (WCAG).  This isn't a legal requirement, rather a reference point for organizations looking to improve their digital accessibility.

There are three versions of WCAG: 1.0, 2.0 and 2.1.  Version 2.0 replaced version 1.0, while 2.1 exists as an extension of 2.0.  There are also three levels of conformance: A (bare minimum level of accessibility), AA (target level of accessibility meeting legal requirements) and AAA (exceeds accessibility requirements).

The WCAG 2.1 guidelines ensure your web content is:

1. Perceivable - Content is presented in an easily perceivable manner.  Examples include offering alternatives to text, such as audio alternatives or assistive technology, that allow sight-impaired individuals to perceive your website's content.
2. Operable - Navigation is easy to operate.  Examples include offering keyboard accessibilities so users with disabilities can easily navigate your website and access content.
3. Understandable - Content is easy to understand.  Examples include making content readable and predictable, and offering input assistance if needed.
4. Robust - Your website's content can be interpreted by various devices and platforms.  For example, you want to ensure content is compatible with user agents like assistive technologies. 

Meeting these standards improves the accessibility of your website to individuals with vision or hearing impairments, or those with cognitive, language, or learning disabilities.  If you follow these guidelines to at least level AA, ADA compliance shouldn't be an issue for your company.

How to Develop an ADA-compliant Website

Improving the accessibility of your company's website to individuals who are visually impaired, hearing impaired, or those who must navigate by voice can be done multiple ways, including some that are not immediately obvious. 

If at any point you decide to reach to me just know the area codes I am familiar with for Arizona are '480, 520, 602, 623, 928'.  For Web Accessibility Audit And Remediation assistance you will find my rates very reasonable for Arizona.  Now just keep in mind my time zone is 'Eastern Standard Time (EST)' and I know the time zones in Arizona are 'Mountain Standard Time (MST) / The Navajo Nation uses Daylight Saving Time (DST)' in case you wish to call me.  Anyway let me continue.

How Legal Compliance Works

In lieu of any regulatory guidance, business owners should look to the regulations that govern federal agencies websites and related case law to gain an understanding of what compliance might be. 

Some common ways businesses can address accessibility issues associated with web content:

1. Create alt tags for all images, videos and audio files. Alt tags allow users with disabilities to read or hear alternative descriptions of content they might not otherwise be able to view.  Alt tags describe the object itself and, generally, the purpose it serves on the site.
2. Create text transcripts for video and audio content. Text transcripts help hearing-impaired users understand content that would otherwise be inaccessible to them.
3. Identify the site's language in the header code. Making it clear what language the site should be read in helps users who utilize text readers.  Text readers can identify those codes and function accordingly.
4. Offer alternatives and suggestions when users encounter input errors. If a user with a disability is encountering input errors because of their need to navigate the website differently, your site should automatically offer recommendations as to how visitors can better navigate to the content they need.
5. Create a consistent, organized layout. Menus, links and buttons should be organized in such a way that they are clearly delineated from one another, and are easily navigated throughout the entire site.

There are other ways businesses can create an accessible website for users with disabilities.  Consulting with an attorney who specializes in disability law is a must for businesses concerned about ADA compliance, but if you're looking for a place to get started on your own, reading the ADA requirements is an important first step.

You know, I don't make it out to Arizona much but I would like to see the 'Cactus Wren' state bird.  I am a little familiar with the Arizona 'Saguaro cactus' state flower as well.  However, I do not know much about Arizona's state tree the 'Paloverde'.  Fishing is fun to me perhaps I would like reeling in the Arizona 'Apache Trout' state fish.  Anyway, sorry I went off topic.  Let me continue.

Liability for Failure to Comply

Failing to comply with the ADA means your business is susceptible to lawsuits, the costs of an ADA lawsuit add up quickly.

Other than a business being forced to comply, which is costly, the business will have to pay attorneys' fees, which can be tens of thousands of dollars.  Depending on the state, the business owner can be looking at a $50,000 bill.

Beyond regulatory consequences, failure to provide accessibility to users with disabilities means losing out on business.  If users cannot navigate your website, you're missing sales opportunities.  Further, ADA compliance makes it easier for search engines to crawl and index your website, pushing it up in the rankings and getting your web content in front of more users. 

Defining Reasonable Accessibility

While ADA website compliance is a bit subjective now, it's not too difficult to discern what is meant by "reasonable accessibility".  By making a good-faith effort to achieve reasonable accessibility for users with disabilities, businesses can get ahead of the regulatory curve in developing a compliant website and avoiding potential lawsuits.  Moreover, designing a compliant website can lead to more sales and better ranking on search engines.