Proudly Serving Florida

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Florida Design Thinking Since 1989

Learn to move at the speed of your customers.

Design thinking taps into capacities we all have but that are overlooked by more conventional problem-solving practices.  It is not only human-centered; it is deeply human in and of itself.

Florida Customers

Some information I know about Florida is I believe the state was admitted or ratified to the United States around or about 'March 3, 1845'.  Florida is located around latitude '27.994402' and longitude of '-81.760254' and has a population of roughly '21,538,187 million'.  If I remember correctly the capital is 'Tallahassee' and the largest city is 'Jacksonville'. 

Okay, think of it this way.  Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as functionality, to express ourselves in media other than words or symbols.  Nobody wants to run a business based on feeling, intuition, and inspiration, but an overreliance on the rational and the analytical can be just as dangerous.  The integrated approach at the core of the design process suggests a 'third way.'

How can I help you?

Much of my career has been around branding, customer engagement, localization, packaging, analytics and finding new opportunities to engage with the customer.  This includes tracking a customers shopping behavior, likes and dislikes, eCommerce cart abandonment, web interactions, in-store interactions and mobile interfaces with a marketing 'Call to Action' mindset and much more.

I help brands identify opportunity, create change, and accelerate growth.  A good example of this is when I designed the solutions for Food Lion's wallet and gamification programs.  I created solution documents which IT worked to create the final solution.  Therefore a design change that matters by spotting opportunities in unmet customer needs, cocreating breakthrough products and services, and making organizations more innovative and agile.  A critical part of anyone outside your organization assisting is first 'Knowing the Business of your Business'.  Taking the time to describe your business in depth, customers, consumers, competition is the first step.  I will utilize what I have learned over the years working in over 20+ industries to help your team think more around digital reimagined customer experiences as a catalyst to building the business of tomorrow.

Digital Maturity

Many companies evolve towards being digitally-mature.  This involves recognizing the need, seeing the potential and creating digital solutions that drive your companies success.  I can help you find the crossroads of design and digital.  Often times this requires combining a creative vision with compelling designs to drive innovation and reinvent how you wish to engage your customers.

Business Value of Design

Searching for your next Chief Design Officer or just getting started in the role?  Looking to If so let's talk about design leadership, which covers the evolving role of the CDO and how top designers can successfully transition into the C-suite.

If at any point you decide to reach to me just know the area codes I am familiar with for Florida are '239, 305, 321, 352, 386, 407, 561, 727, 754, 772, 786, 813, 850, 863, 904, 941, 954'.  For Design Thinking assistance you will find my rates very reasonable for Florida.  Now just keep in mind my time zone is 'Eastern Standard Time (EST)' and I know the time zones in Florida are 'Most of the state: Eastern Standard Time (EST) / West of the Apalachicola River: Central Standard Time (CST)' in case you wish to call me.  Anyway let me continue.

Together, I will work zealously with you, side by side building your institutional capabilities to better understand the market, uncover customer and user insights, evolve and create exceptional customer experiences, and successfully bring them to market.

How Design Drives Growth

A study of 300 companies over five years shows that those who excel at design increased their revenues and total returns to shareholders (TRS) substantially faster than their peers.

Reimagining the real estate industry for the next normal

How one real-estate developer's focus on digital reinvention before coronavirus is helping it navigate the current crisis and beyond.

Team Engagement

In order to reimagine customer experiences and uses digital as the catalyst to build the businesses of tomorrow we need to drive multidisciplinary teams.  End the end we leverage the power of a people-driven innovation approach to address complex challenges.

You know, I don't make it out to Florida much but I would like to see the 'Mockingbird' state bird.  I am a little familiar with the Florida 'Orange blossom' state flower as well.  However, I do not know much about Florida's state tree the 'Cabbage Palmetto'.  Fishing is fun to me perhaps I would like reeling in the Florida 'Florida largemouth bass' state fish.  Anyway, sorry I went off topic.  Let me continue.

Uncovering Opportunities

Defining and scaling meaningful customer experiences that increase customer satisfaction means understanding the customer and putting yourself in their shoes.  In Agile we use 'Personas' for this.  It is much in the same with Digital Thinking.  Let's explore and uncover opportunities for your clients to create strong connections with your customers.

Muldimensional Alignment

Most businesses I have seen are engrained with technology, media, telecommunications, web, mobile and other sectors where we can use design and customer-centricity to increase growth.