Competitive Activity Since 1994
Evolve your marketing team's collaborative intelligence today.
Do you know the business of your business? Do you know the processes and how they integrate? Would you like to keep an eye on your competition without them knowing it to make competitive changes in product line or marketing? How do you gain inside information as to competitor product sales by geographic region or season.
Would you like know when competitor products are distributed before they hit the shelves? Simple, contact me to be your competitive spy. I have done this for fortune 500 companies who have wholesale products being sold to retailers.
Word of Mouth
Take a moment to read related case studies and testimonials below around my experience with Competitive Activity.
Case Study
My start in the food industry started when we wrote software for Nabisco to manage from a marketing perspective how they stacked up to the competition. Critical to this was the ability to monitor competition. I was given the daunting task of writing a system to monitor at the product and geographical level what competitors were doing with existing product and new product.
I delivered CATS (Competitive Activity Tracking System) which allowed Nabisco and Planters & Life Savers divisions to keep abreast of competitor changes in the market place. This competitive advantage was unheard of in the industry. I cannot disclose how competitive information is gathered in the field but the final system, included actual pre-release product images from actual competitor bagged product, competitor price sheets and more.
I also assisted in implementation of IRI Customer Sales syndicated data for in-house processing (savings in excess of $2 million) which the company was utilizing for competitor information as well by loading the IRI data for easy distribution to the entire organization. This data combined with CATS made for a competitive arsenal still unmatched since 1991.
"Great work Eddie! Clearly the whole company is benefiting from your VB expertise and your continuous sharing of routines you have developed through Townhall."
3/24/1995
Dave Pettigrew | USA
Sales & Marketing
Nabisco / Planters & Life Savers
"Thank you for all the functions and subs that you put into the libraries. I've only used a handful so far, but they have saved me a lot of time. They are all easy to use and understand"
3/23/1995
Jonathan Shema | USA
Developer
Nabisco / Planters & Life Savers
"The implementation of the IRI Consumer Sales databases on the MVS machine in Wilkes Barre was a success! All systems GO! Thanks to a tremendous show of effort from our Information Processing Services group, IRI and our dedicated Marketing Systems Team the project has been completed on-time and without any loss of service to users as full access has been maintained through the project. Project savings in excess of $2 million."
7/14/1994
Joe Farrelly | USA
Sr. VP & CIO
Nabisco / Planters & Life Savers
"I think Eddie has done a good job on reviewing the present market for this type of software; I wish more developers would put this level of effort into it. Eddie's assertion, confirmed by Ahmed, that native DB-LIB is the fastest access path to SQL Server is absolutely correct."
4/25/1994
Greg DiGiovanni | USA
Development Manager
Nabisco / Planters & Life Savers
"Bruce: My main man (Eddie Drye) has been a great help to me down here.... He has some things published in Townhall y'all might be interested in. Yesterday we the entire process up as a PIF and this is the result. I'm putting this one to bed."
9/22/1994
Larry Leonard | USA
AS/400 Senior Developer
Nabisco / Planters & Life Savers
"Thank you for your hard work and cooperation on our first validation process. I really appreciate your attitude and initiative in following up through the various stages of this process. I am looking forward to many successful validations to come!"
6/15/1994
Robert Bowden | USA
Sales
Nabisco / Planters & Life Savers
"Just wanted to add my appreciation concerning the fine work Eddie and Dave did for the first Account Review database update. As you know, support of the Account Review system, Is a top priority of the LifeSavers management team. Your group has done an excellent job assuming these key responsibilities. Thank you!"
6/15/1994
Earl Godwin | USA
Sales
Nabisco / Planters & Life Savers
Business Analysis / Process Analysis
A BA should make it their business to know the business they support.
- Understanding lines of business
- Cross departmental collaboration
- Information shares
- Competition analysis
- Forward thinking
- Works well with others
- Works simultaneous tasks
- Works well with all levels of users as well as management
- Ability to articulate thoughts, needs, procedures, deliverables on paper
- Ability to work through change
- Ability to test software
- Ability to work with Project Managers on assigned projects/tasks
Areas of My Competitive Activity Gathering Expertise
My competitive information is very valuable and informative:
- Infiltration of sales information through legal means
- Gathering of product sales by geographic region and even seasons
- Instant return on investment the minute you see the information
- I will teach you how to actually put your hand on the product, scan images of the product and make it available to your key decision makers.
Need Assistance?
Ever have an idea about a product or service but lack the ability to develop that idea? Are you looking for a reliable person/firm to build your software? Perhaps you are in need of someone to manage projects and teams?
Word of Mouth
[ Latest 10 ]